'Business in a Red Ocean: Surviving the Squeeze' will feature Wade Tinney (Large Animal Games), David Rohrl (Casual Games - Zynga), Dan Prigg (RealGames, RealNetworks, Inc.), and Ofer Leidner (Oberon Media) discussing their survival techniques. The Casual Games Summit is a single super-strength dose of everything you need to know to create and to sell casual games in 2009, in this fast-changing but incredibly promising environment."Įlsewhere at the Summit, while genres are expanding, the current economic climate is tightening budgets everywhere. Industry veteran and Summit co-organizer Steve Meretzky of YouPlus commented of this year's line-up: "The field of casual games continues to expand to new platforms, new demographics, and new methods of monetization. They’ll also recap recent developments in Hidden Object, Time Management, Adventure Puzzle, Card/Board, Match and Strategy Simulation games.
These notables will weigh in on designing today's leading game genres and provide tips for standing out in a crowded field.
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In addition, the 'Design Today' segment will feature a series of mini-lectures from some of the most successful designers in the industry Kenny Shea Dinkin (PlayFirst), Jane Jensen (Oberon), Nick Fortugno (Rebel Monkey), Miguel Tartaj (KatGames), Jason Kapalka (PopCap Games), Michael Wyman (Big Splash Games), and Todd Kerpelman (EA/Pogo). Back by popular demand, Juan & Nick will dissect the most successful casual games of the past year in their own unique way. Top sessions include 'The Year in Casual Game Design' with Nick Fortugno (Rebel Monkey) & Juan Gril (Joju Games). In particular, they will look at hot topics like publisher’s funding criteria, optimizing the portal, the state of monetization, common design pitfalls, connecting people through casual games, and emerging platforms and business models. The makers of Bejeweled, Women’s Murder Club, Build-A-Lot, Fairy Godmother Tycoon, Diner Dash and more will evaluate opportunities and challenges of the Red Ocean (established markets, audiences, and players) and the Blue Ocean (newly recognized or created markets addressing new segments) approaches in casual games: CGS' theme for this year is based on the dueling business strategies from the book 'Blue Ocean Strategy', by W.
This always popular Summit returns to GDC with a broad range of topics that reflect the increasingly diversified casual games industry. The GDC Casual Games Summit will take place on Monday and Tuesday, March 23rd and 24th, 2009 at the Moscone Center in San Francisco as part of Game Developers Conference. The organizers of the Casual Games Summit at the 2009 Game Developers Conference have revealed speakers and sessions for the two-day March summit, with notables from PopCap, EA/Pogo, Oberon Media, Playfirst and more discussing the state and future of casual games.
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